The Digital Northants Podcast
Caught My Eye - The Gender Pay Gap Bot, Heinz and Mark Ritson on ’Brand Purpose’

Caught My Eye - The Gender Pay Gap Bot, Heinz and Mark Ritson on ’Brand Purpose’

May 10, 2022

 HannahSteve and Ken get together again to discuss things that 'caught their eye' in the news.

 

  • Steve highlights the Gender Pay Gap Bot on Twitter - "Tweeting Gender Pay Gap Data for #InternationalWomensDay". Created by copywriter Francesca Lawson and software developer Ali Fensome in 2021. As reported in The Drum, the bot "took the internet by storm after it began sharing brands’ “fluffy” posts alongside data exposing their gender pay gap." 

 

  • Hannah shared the Heinz "Draw Ketchup" ad campaign - that Campaigns Of The World described as created because Heinz were "starting to see brand affinity scores decline as competitors stole share... it conducted a social experiment with participants from 18 countries, anonymously asked to draw ketchup."

 

  • Ken discusses 'Brand Purpose' (not to be confused with the purpose of a brand) and picks up on disparaging comments from Mark Ritson, the enfant terrible of the marketing world, stating that customers probably don't care but employees probably do.  

 

Follow Digital Northampton:

Study Marketing at the University of Northampton

 

Hosted by Ken Punter produced by Oppidium and supported by the University of Northampton   

Caught My Eye - Ogilvy on Advertising and (those anxiety making) Marketing Trends for 2022

Caught My Eye - Ogilvy on Advertising and (those anxiety making) Marketing Trends for 2022

December 4, 2021

Hannah and Ken discuss the latest things that have 'caught their eye' in the world of Marketing & Communications. In this episode Ken travels back to the 1980s to discuss the classic book 'Ogilvy on Advertising', where David Ogilvy shares his experience, ethos and thoughts.

Regarded as the "Father of Advertising", Ogilvy describes his research based approach and how if advertising doesn't sell the product or service, it can't be regarded as "creative".

 

Hannah reflects on the wave of "Marketing Trends for 2022" reports that will soon be filling our inboxes, feeds and timelines. She talks about the anxiety and FOMO that these reports can bring and suggests wise and thoughtful ways to make sense of the helpful bits, and ignore the rest.

 

They finish by talking about the new Digital Northampton 'Meet Ups', hosted at the Waterside Bar at the University of Northampton. These are ongoing events for Digital Marketing & Comms professionals and students, particularly for those early in the their careers or in their first management roles.

 

"Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action."

 

 

Follow Digital Northampton:

Study Marketing at the University of Northampton

 

Hosted by Ken Punter produced by Oppidium and supported by the University of Northampton   

Caught My Eye - BrewDog, Dove, cinch and the Dian Fossey Gorilla fund

Caught My Eye - BrewDog, Dove, cinch and the Dian Fossey Gorilla fund

September 23, 2021

Following a bit of a break, Hannah, Steve and Ken start by looking at Dove and BrewDog adverts. They think about 'brand purpose' and how these approaches can work for smaller organisations.

They highlight Cinch radio ads as examples of how essential great copywriting is.

Finally they talk about a content marketing piece on the Wired website from the Dian Fossey Gorilla fund and reflect on lessons in creating content for charities, large and small.

Follow Digital Northampton:

Study Marketing and Advertising & Digital Marketing at the University of Northampton

 

Hosted by Ken Punter produced and supported by the University of Northampton.

Apparna Maikkara - a view from India.

Apparna Maikkara - a view from India.

July 12, 2021

Post Graduate student Aparna Maikkara joins the podcast to talk about IT and Tech in India and her MSc Computing course at the University of Northampton.

Aparna describes the IT and innovation hubs in India. She also speaks about key areas of her studies, including Artificial  Intelligence (AI)/machine learning, touching on the ethical dilemmas when biases are subconsciously introduced. She also shares thoughts about women working in IT.

Finally, Aparna talks about the presentation she gave within one of Digital Northampton's 'Tech at Ten events' where she spoke about the innovation in the city port of Kochi (link below). 

 

Follow Digital Northampton:

Hosted by Ken Punter produced by Oppidium, supported by the University of Northampton.

     

Steve Walsh - Jump Media Group

Steve Walsh - Jump Media Group

May 24, 2021

Managing Director of Jump Media Group Steve Walsh takes a break from the Caught My Eye Podcast to talk about his marketing business and his former life as a full time GB athlete.

Ken and Steve talk about many of the things involved with training, preparation and performing as an elite sportsperson and how this can translate to running a business and performing well in a career. They talk about talent vs practice, love of a "thing" vs having intrinsic drive and things such as "Deep work" and the "Laws of Harvest".

Finally, Steve talks about the team behind the performer and how he's always looking to draw on the expertise of others to learn, develop and grow, in sport and in running a business.

 

Jump Media Group are strong supporters of Digital Northampton and created this year's Merged Future website.

 

 

People mentioned and concepts discussed:

 

Follow Digital Northampton:

Hosted by Ken Punter produced by Oppidium, supported by the University of Northampton

  

 

 

 

Digital Learning

Digital Learning

May 13, 2021

Director of Digital Learning company Spokes Education, Phil Spokes, primary school teacher Grant Malloch and Head of Learning Technology at The University of Northampton, Rob Howe make up the panel to discuss "Digital Learning".

An area that had been growing steadily for a number of years suddenly became crucial during the pandemic lock-downs of 2020/21.

Ken is joined by Phil, Grant and Rob to look at Digital Learning from the three different perspectives of a private provider, a primary school educator and from within a university. They discuss what is meant by Digital Learning, how each of them use it, whether there are any "cons" alongside the "pros" and what, if any, of the practices that have been adopted during the lock downs, will potentially continue when restrictions are lifted.

This is an introductory view of Digital Learning, some podcasts in future will investigate this in greater depth.

 

 

  

Follow Digital Northampton:

Hosted by Ken Punter produced by Oppidium

   

Hannah Brady - The Brady Creative

Hannah Brady - The Brady Creative

May 11, 2021

Hannah Brady, co-Director at marketing agency The Brady Creative, joins the podcast to talk about marketing, setting up a new business during the pandemic and her role as President of the next Generation Chamber at the Northamptonshire Chamber of Commerce.

 

Usually sharing thoughts with Ken and Steve on the 'Caught My Eye' version of the podcast, this time Hannah talks about her career background, including her time studying Marketing at university, prior to setting up The Brady Creative with her mum. 

 

She talks about their business approach and philosophy, gives advice about using social media effectively to engage with prospects and clients and describes what the Next Generation Chamber is, how it works and that you don't have to be a Chamber of Commerce member to join.

Some things discussed:

 

Follow Digital Northampton:

Hosted by Ken Punter produced by Oppidium

Digital Learning with Spokes Education

Digital Learning with Spokes Education

April 19, 2021

Phil Spokes joins the podcast to discuss Digital Learning. He explains what it is (what it isn't), the factors that make it successful and how the COVID pandemic accelerated the levels of interest and use.

Phil talks about his background and how he started Spokes Education as Digital Learning creators.

Founded in 2013, Spokes Education have worked with clients around the world and across public, private and third sectors delivering expertise and experience in creating digital learning. 

 

 

Follow Digital Northampton:

Hosted by Ken Punter produced by Oppidium

  

Burger King UK Twitter fail, Tommee Tippee ad blocked by Facebook and Sneaky Sexism in marketing

Burger King UK Twitter fail, Tommee Tippee ad blocked by Facebook and Sneaky Sexism in marketing

March 29, 2021

In this episode after months of praising Burger King, Steve picks them up for a major Twitter 'fail' in the UK, Hannah discusses Tommee Tippee's Boob Life campaign being blocked by Facebook and Ken highlights the new book  'Brandsplaining' which shows that 'Sneaky Sexism' is prevalent in marketing to women.

 

 

Follow Digital Northampton:

Hosted by Ken Punter produced by Oppidium

John Sinclair - Dean, Faculty of Arts, Science & Technology - University of Northampton

John Sinclair - Dean, Faculty of Arts, Science & Technology - University of Northampton

March 22, 2021

John Sinclair, Dean of the Faculty of Arts, Science & Technology (FAST) at the University of Northampton joins the podcast to talk about the University's support for Digital Northampton.

 

John describes growing up in the north east of Scotland (and being part of the "Doric Diaspora" - see link below). He talks about his background as an academic, initially studying Geography at the University of Aberdeen and moving to London to work as a Research Assistant. He joined the (then) Nene College in 1993 as programme leader for Earth Science. He subsequently became the Divisional Lead for Environmental Science, the Associate Dean, Deputy Dean, Acting Dean and finally Dean of FAST in 2016.

John talks about how the Active Blended Learning Approach at the University helped them quickly adjust to teaching students remotely during the pandemic and how the experience of doing this has accelerated the approach to teaching in a way that best suits the individual student.   

 

 

Follow Digital Northampton:

Hosted by Ken Punter produced by Oppidium

 

Podbean App

Play this podcast on Podbean App