They highlight Cinch radio ads as examples of how essential great copywriting is.
Finally they talk about a content marketing piece on the Wired website from the Dian Fossey Gorilla fund and reflect on lessons in creating content for charities, large and small.
- "BrewDog: The Planet's Favourite Beer"
- "Dove | Reverse Selfie | Have #TheSelfieTalk"
- "cinchCare TV Advert Feat: Rylan"
- "WIRED - Every Ape in Planet of the Apes Explained"
- "Dian Fossey Gorilla Fund International"
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