The Digital Northants Podcast

Caught My Eye - BrewDog, Dove, cinch and the Dian Fossey Gorilla fund

September 23, 2021

Following a bit of a break, Hannah, Steve and Ken start by looking at Dove and BrewDog adverts. They think about 'brand purpose' and how these approaches can work for smaller organisations.

They highlight Cinch radio ads as examples of how essential great copywriting is.

Finally they talk about a content marketing piece on the Wired website from the Dian Fossey Gorilla fund and reflect on lessons in creating content for charities, large and small.

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Study Marketing and Advertising & Digital Marketing at the University of Northampton


Hosted by Ken Punter produced and supported by the University of Northampton.

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