The Digital Northants Podcast
Advanced Search Engine Optimisation

Advanced Search Engine Optimisation

March 22, 2021

Following on from the first interview about Search Engine Marketing and Search Engine Optimisation (SEM and SEO) with Alan Perkins recorded in Sept 2020, this episode looks at the subject in more detail.

 

Ken and Alan talk about the future of search (including voice search) and discuss if it's still 'all about words' or can Google and others search for content in audio and video as well.  

 

Alan is the MD of Silverdisc a digital marketing agency founded in 1993. Silverdisc combines strategic planning, technical engineering and marketing knowledge to help businesses unlock the power of technology and reach their goals. They're based in Kettering, Northamptonshire and work with businesses all over the UK and beyond.  

 

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Hosted by Ken Punter produced by Oppidium

International Women’s Day 2021

International Women’s Day 2021

March 7, 2021

Clips and highlights from previous Digital Northampton podcasts have been brought together to celebrate and support International Women's Day 2021.

 

University of Northampton Senior Lecturer Kardi Somerfield,  Clare Elsby (Regional Policy lead for East Midlands FSB and Elsby & Co), Hannah Brady (Director at The Brady Creative), recent Advertising and Digital Marketing graduate Katie Rushmer and Charlotte Patrick (Knowledge Transfer & Business Engagement at University of Northampton) all feature in this special edition.

 

Thanks to every one of them for sharing their time, expertise, wisdom, insight, advice and experiences.

 

 

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Digital Marketing and Psychology

Digital Marketing and Psychology

February 23, 2021

Business Psychologist Andrew Lloyd Gordon joins Ken in this episode to talk digital marketing and psychology.

Andrew has a long background in consultancy, teaching, mentoring and tutoring in digital marketing and was a key creator of the employment website Jobs.ac.uk, one of the UK's first fully transitional websites.

Ken explores Andrew's background from growing up in the West Midlands, his original interest in psychology, joining the Army through to the experience of creating a jobs website without almost no existing examples to draw from.

Similar to other interviews in the Digital Northampton series this provides helpful and thoughtful advice about jobs and careers for anyone at any stage of their working life but particularly for people starting out. The paths described almost always take unexpected dips and curves and helpfully dispel any myths about structured routes to success and fulfilment.

 

 

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Caught My Eye - Marmite Dynamite, Weetabix and Beans, TrustPilot reviewer sued.

Caught My Eye - Marmite Dynamite, Weetabix and Beans, TrustPilot reviewer sued.

February 22, 2021

In this episode Hannah discusses the Weetabix, Heinz beans combo, Steve loves the Marmite Dynamite outdoor advert and Ken shares that a TrustPilot  reviewer in the UK is successfully sued for leaving a negative review.

 

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Kevin Rogers - Wilson Browne Solicitors and Northants Chamber of Commerce

Kevin Rogers - Wilson Browne Solicitors and Northants Chamber of Commerce

February 15, 2021

Featuring Kevin Rogers, Chairman of the Board of Management at Wilson Browne solicitors and current President of the Northamptonshire Chamber of Commerce. 

Ken asks Kevin about his route to Wilson Browne and about the type of Law he practices (including a brief discussion about defamation in the digital world).

They cover the work of the Chamber of Commerce and Kevin's role as President and within his other voluntary work they talk about being an Enterprise Advisor, an activity within SEMLEP where Kevin gives career advice to pupils in local schools.  

Finally they speak about using social media in business and how Kevin's used it to successfully build his profile. 

 

 

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Caught My Eye - Burger King, L’Oreal, Google and Facebook

Caught My Eye - Burger King, L’Oreal, Google and Facebook

February 3, 2021

In the first 'Caught My Eye' of 2021 Hannah, Steve and Ken discuss the Burger King rebrand, the 'This Is An Ad For Men'​ by L'Oreal and possible legislation in Australia which would mean Facebook, Google and others paying for News content that appears on their sites.

Other things mentioned and discussed:

  • Section 230 (via Wikipedia) - US internet legislation which provides immunity from liability for a "interactive computer service" who publish information provided by third-party users.
  • "Banking On It" (Penguin books website) - "BANKING ON IT is the first-hand account of one woman’s quest to rebuild Britain’s broken banking system."
  • Burger King - Farmer's advert

 

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New Year, new career - recruitment in Digital, eCommerce and IT.

New Year, new career - recruitment in Digital, eCommerce and IT.

January 11, 2021

January is often a time we think about new jobs, or career changes. Darren Sharp from Stafford Sharp Associates (SSA Digital) talks about the career journey that brought him into the recruitment sector, the changes in digital, tech and IT roles over the years and advice to anyone looking for a new role this year.

 

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Fitness, recovery and Personal training.

Fitness, recovery and Personal training.

January 7, 2021

Venturing very slightly outside the county for the first podcast of 2021, Ken speaks with Milton Keynes based personal trainer Gareth Snelson.

 

Alongside the usual work of a personal trainer Gareth specialises in supporting and advising people with long term injury issues or who are recovering from surgery.

Gareth also talks about how he adjusted to working remotely and being able to give specific advice and support using digital tools.  

 

This will be really helpful if you're thinking about beginning or re-starting regular exercise, particularly if you're concerning about a current injury.

Gareth also talks about his journey to becoming a personal trainer and shares an inspiring story of how he changed his career route and the steps he took.

Gareth speaks about some books and resources that helped his journey:

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“Caught My Eye” - Spotify, Gartner and British Airways

“Caught My Eye” - Spotify, Gartner and British Airways

December 17, 2020

In the last podcast of the year Hannah, Steve and Ken talk about Spotify's 2020 Wrapped, where Spotify share (in their words) "The songs you loved most this year, all wrapped up."

They discuss the Garner marketing predictions for 2021 and focus on the importance of the recurring, revenue bundles.

And finally they talk about the British Airways tweet that upset a number of people in Wales. 

 

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Rugby, Loyalty Marketing and Economic Development with Rob Purdie.

Rugby, Loyalty Marketing and Economic Development with Rob Purdie.

December 7, 2020

Rob Purdie from Alchemetrix joins the podcast to talk about his background in marketing (particularly Loyalty Marketing).

Born and bred in Northants, Rob shares his career journey that encompasses advertising and then a marketing "apprenticeship" at British Steel Corporation in Corby. Rob also talks about loyalty marketing with Carlson in Northampton.

Alongside his business interests Rob has had several Non-Executive roles including as  a Northamptonshire Chamber of Commerce Board Director, an Ambassador for Tresham College and a founding Trustee of the Northamptonshire Library Plus Trust Charity.

He contributes to SEMLEP (South East Midlands LEP) as a member of the ESIF committee, Business Engagement group, Growth Hub panel and Creative & Cultural committee. 

We also take a moment to talk a bit about rugby.

 

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